Britto’s Signature Designs are Featured Exclusively on Norton’s
Barrel Select Malbec and Sauvignon Blanc
Editor’s Note: Photos from the launch event and of the art-series bottles are available HERE.
MIAMI, FL. – (February 22, 2018) – Bodega Norton, one of the most celebrated Argentinian wineries, announces today their partnership with internationally acclaimed pop artist Romero Britto. Now available in select restaurants, retail and online stores throughout the United States, Canada, Finland, and several Latin American countries, the Bodega Norton Limited Edition Barrel Select Art Series by Romero Britto features exclusive signature Britto designs on two varietals of Norton’s Barrel Select wine, including Malbec and Sauvignon Blanc. Both retail for $16 per bottle. The alliance between the winery and renowned artist was celebrated last night at the official launch party in Miami Beach at Britto’s Lincoln Road art gallery.
Bodega Norton’s CEO, Michael Halstrick, a devoted fan of contemporary art, approached Britto with the idea for a partnership, the first of its kind for the winery. “Britto’s work has always appealed to me, particularly because it is so cheerful, vibrant and versatile,” says Halstrick. “We want our wines to have that same impact on people. The same way Britto is so passionate about art, Norton shares a similar passion for winemaking. We want to bring the same joy that his art exudes to as many people as possible through our wines.”
For Britto, the decision to collaborate with Bodega Norton was a no-brainer: “I’ve always enjoyed wine, especially red wine, and to work with Norton, one of the best wineries from Argentina, has been amazing. I am very proud and very happy to have my label on their bottle.” When describing the Malbec, Britto describes it as “very smooth. The body has a lot of curves…spectacular, unique, delicious and very special.”
For the partnership, Norton chose to highlight Barrel Select, a perfectly balanced wine between fruit and oak, as part of the wine is aged in French oak barrels while the other is aged in steel tanks. This delicate balance is pleasing to the palates of a broad range of consumers who find the fruity aromas combine harmoniously with the toasted notes of the oak; the latter providing the perfect amount of complexity and structure. These same pleasing attributes are reflected in the collaboration with Britto, as he too successfully achieves a balance between what the artist hopes to reflect and what the consumer appreciates, looking for his art to be shared and enjoyed by everyone.
Made from the grapes of old vines, the varietals of the Limited Edition Barrel Select Art Series by Romero Britto convey warmth, optimism, passion and love, just like the artist’s designs that embellish them. The Malbec is a deep red color with violet hues and aromas of ripe red fruits, cassis and pepper. The taste is sweet with friendly tannins and spicy flavors. The Sauvignon Blanc is a greenish yellow color with golden hues. Aromas are of green apples and tropical fruit while a complexity to flavor is due to notes of vanilla, coconut, and a hint of oak.
The Limited Edition Barrel Select Art Series by Romero Britto is the result of two passions — wine and art — and the desire to share them together with others.
ABOUT BODEGA NORTON
Now present in over 60 countries worldwide, Bodega Norton has become a global brand synonymous with a commitment to quality and a passion for achieving it. The excellence tasted in Bodega Norton’s “Signature Winemaking” is the result of a deep rooted family spirit, superior management and leadership of its vineyards, treasured employees, respect for the traditional winemaking process, a corporate responsibility to safeguard Argentina’s natural resources, and a tireless commitment to creating balance in value and quality for its customers and suppliers. Among the many accolades Norton has received are: “Top 20 Wineries in the World, 2006” (Wine Enthusiast); ‘Top 100 Best Wines in the World: Norton Reserve Malbec 2007 and 2010” (Wine Spectator); “Best New World Winery of the Year, 2011” (Wine Enthusiast); “South America’s Top Ten Winemakers, 2017” for Chief Winemaker David Bonomi (Decanter Magazine). www.norton.com.ar
ABOUT ROMERO BRITTO
Brazilian-born and Miami-made, Romero Britto is an international artist that uses vibrant, bold and colorful patterns to reflect his optimistic view of the world around him. Britto has created a visual language of hope and happiness all its own that is relatable to all, inspiring millions. Britto’s work has been exhibited in galleries and museums in over 100 countries, including the Salon de la Societe Nationale des Beaux Arts exhibition at the Carrousel du Louvre in 2008 and 2010. In 2013, Maria Elena and Carlos Slim Domit invited Romero to be the first living artist to exhibit at Museo Soumaya. He has created public art installations for the 02 Dome in Berlin, New York’s John F. Kennedy Airport, Cirque Du Soleil at Super Bowl XLI, and has been credited with the largest monumental sculpture in London’s Hyde Park history. Britto served as an official artist for the 2010 World Cup, Ambassador to the 2014 FIFA World Cup Brazil and was recently invited to be an honorary torch bearer for the Rio 2016 Olympic Games. Britto’s pop sensibility has since leant itself to many collaborations with international brands such as Audi, Bentley, Coca-Cola, Walt Disney, Evian, Hublot, and Mattel to name a few. Romero is an activist for charitable organizations worldwide and most of all an artist who believes “art is too important not to share.” http://britto.com/
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