tenshen Celebrates Five Years with Release of First Varietal Wine
Guarachi Wine Partners Expands Acclaimed Brand with 100% Paso Robles Cabernet Sauvignon
(Los Angeles, Calif.) September 2019 – Guarachi Wine Partners’ tenshen brand is celebrating its fifth anniversary by announcing the launch of its first single varietal wine: tenshen cabernet sauvignon. This new varietal is a line extension of the incredibly popular tenshen red, white and rosé wines that have seen double-digit growth every year since launching in 2014. The red blend has been particularly strong and the biggest growth driver for the brand and the white blend has consistently been the #2 selling white blend in the US* following back to back Wine Spectator Top 100s beginning with the inaugural vintage.
This is the first varietal for the brand with five consecutive successful innovation launches for founder and CEO Alex Guarachi, with a history of identifying new trends in the marketplace. Guarachi, an avid cabernet enthusiast, aspired to create a high quality cabernet sauvignon that could be enjoyed by the masses.
“tenshen cabernet sauvignon has it all: unique packaging, a high quality wine at an incredible price that consumers can find at their neighborhood store,” says Guarachi. “I’m thrilled to create a Cabernet Sauvignon, one of my favorite varietals, for one of our most successful innovation brands,” says Guarachi.
This varietal utilizes the same design elements of previous tenshen vintages. It showcases the signature labyrinth design in an eye-catching deep purple label, reminiscent of the rich colors and dark fruits that this varietal embodies.
tenshen Cabernet Sauvignon 2017 is sourced is from Paso Robles, CA, a region recognized for its quality and value as Napa becomes increasingly more costly. This extraordinary Cabernet exudes aromas of dark chocolate and violets mingle with dark fruit flavors of blackberry and black cherry, sweet tannins, and oak entice your palate. Full bodied and explosive, enjoy it tonight with your favorite red meat dish, marinara pasta, or fresh vegetables. It’s aged for 10 months in 100% French oak. $25 SRP.
For more information about Guarachi Wine Partners, please visit www.guarachiwinepartners.com. To locate a store nearby that carries tenshen, please visit http://www.guarachiwinepartners.com/store-locator/ or follow on social media, please visit www.instagram.com/tenshenwine or www.facebook.com/tenshenwine/.
The name tenshen is a play on words that nods to the winemaking acumen and the tension that occurs with harvesting. Tension is a tenacious energy that a wine possesses, inspired by the process of picking at the just-ripe-enough precipice and then getting out of the way. Great wine is all about tension and the elusiveness of this characteristic. As such, the labyrinth design of the label is emblematic of this puzzle or challenge that winemakers face.
ABOUT GUARACHI WINE PARTNERS
Headquartered in Los Angeles and founded by Alex Guarachi in 1985, Guarachi Wine Partners is a privately held global importer, marketer and innovator of fine wines from around the world. In 2010, Guarachi Wine Partners was named Importer of the Year by Wine Enthusiast. After decades serving as the Founder and CEO, Guarachi chose to bring the passion and spirit of his own cultural experience to the dinner table and create his own label in 2007, Guarachi Family Wines. To learn more about Guarachi Wine Partners and its products, visit www.guarachiwinepartners.com, or www.guarachifamilywines.com.
*ARP $15-$20. Nielsen Total US Food/Drug/Liquor 52 wks. WE 08/10/19
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