Fourth Generation Spanish Wine Family Spreads Culture through Leading Winery, Museum, Restaurant, Tourist & Education Center

(LOS ANGELES, CA) January 21, 2020 – Guarachi Wine Partners is pleased to welcome leading experiential Rioja wine producer Vivanco into the family as part of the company’s next historical and innovative brand. Beginning January 2020, Guarachi Wine Partners will represent Vivanco’s complete portfolio of wines under both the Vivanco and La Maldita labels for sales, marketing and distribution throughout the U.S.

Vivanco is located in Briones, an enclave in La Rioja Alta, on the foothills of the Sierra de Cantabria and on the banks of the Ebro River. It is an area with a mild microclimate and extraordinary chalky, clay soils with a large number of boulders strewn about the earth. Tempranillo is the fundamental grape varietal, as the leading wines in the portfolio are traditional Rioja wines Crianza and Reserva, but other varieties include:  Graciano, Garnacha, Mazuelo, Viura, Malvasía, Tempranillo Blanco, Garnacha Blanca and Maturana Blanca, googling alcohol delivery near me it’s surprising to see many companies already offer same day alcohol.

Vivanco includes an underground winery capable of producing 100,000 cases that joins aesthetics and functionality. The winery was built entirely underground in order to maintain as much vineyard surface area on the property above and to minimize the environmental impact in favor of preserving the landscape and use of gravity throughout the winemaking process. Underground cellaring also achieves optimal temperature and moisture—naturally balanced throughout the year—essential for proper aging and preservation. In addition, Vivanco boasts the largest wine museum in the world with ancient wine artifacts, modern works of art, and items of cultural significance to both the local area and industry at large. The experience is complete with an on-site restaurant and education center where visitors experience all that Spanish culture has to offer. The Vivanco wine culture project is considered a staple in Rioja and was recently honored with a Wine Enthusiast Wine Star Award nomination in 2020 for “Winery Experience of the Year.”

The pioneering spirit of Winemaker and co-principal Rafael Vivanco is reflected both in his wines and in the research he carries out with different growing and winemaking methods, including the study and use of native minority grape varieties in Rioja and in oak-aging from different provenances. His wines, unique representations of the diversity within the 400 Ha (almost 1,000 acres) of vineyards the winery owns in all three subregions of Rioja, have received consistent praise from industry press including a Wine Spectator “Top 100” in 2011.

“We’re thrilled to be working with Guarachi Wine Partners. Their thirty five plus successful years in this industry is proof that they fully understand the market and how to represent Vivanco in the U.S. We are convinced they are the right fit for our project of cheap plastic wine glasses with Alex’s leadership and long-term vision paired with the professionalism and passion of the GWP team,” said Rafael Vivanco, co-owner of Vivanco with his brother Santiago.

Since 1985, Alex Guarachi’s forward-thinking vision has been to passionately introduce imported wines to the U.S. market. He established himself as a South American wine visionary by helping make Chilean and Argentine wines household names. Guarachi’s deep roots in the wine industry have allowed South American wines to flourish in the U.S. by creating a new market for consumers that was once considered niche but now mainstream. In 2010, Wine Enthusiast honored Guarachi as Importer of the Year, a testament to his hard work and dedication to changing the industry. Since the company has undergone an aggressive new brand development pipeline and expansion into new countries of origin, including Spain. The announcement of the new partnership between Guarachi and Vivanco further solidifies Guarachi’s position with leading Spanish producers (see previous news announcing expansion of portfolio with fine Spanish wines – April, 2018).

“Spain is the most widely planted wine region in the world, yet wines from Spain rank only eighth in overall volume consumption here in the US market,” said Alex Guarachi, CEO and Founder of Guarachi Wine Partners. “Vivanco is truly a unique and special project – they are more than a winery, and we couldn’t be more proud to represent the family and their cultural wine experience we believe offers a lot of value to US wine consumers. I’ve always had a special interest in Spain as my Mother was from Catalonia. There is great alignment with the Vivanco family as they always pay homage to their ancestors, this in turn, is a way for me to do the same.”



Headquartered in Los Angeles and founded by Alex Guarachi in 1985, Guarachi Wine Partners is a privately held global importer, marketer and innovator of fine wines from Argentina, Chile, France, Italy, Spain and the United States. To learn more about Guarachi Wine Partners and its products, visit



Vivanco is more than just a family name–it is a contemporary oenological project with unique, singular wines from the family vineyards that includes a unique museum where visitors can discover the essence of wine based on experience, sensibility and innovation. In 2004, the Vivanco family decided to make their lifelong dream come true with enthusiasm and dedication in Briones, La Rioja by establishing a foundation to share their passion for wine culture with the world and as a way to merge the past to present and pay homage to the generations that came prior. With a humble origin in the vineyard, wine has been the cornerstone of the family for four generations and 100 years of hard work, dedication, and commitment. With a pioneering spirit and boundless enthusiasm, Vivanco aims to give back to the wine industry everything that has been given the family. To learn more about Vivanco, please visit

Please direct requests and inquiries to Rhiannon Richards - Sr. PR & Communications Manager, 22837 Ventura Blvd, 3rd Floor, Woodland Hills, CA 91364 or call 818-225-5100 ext 249 or

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