Guarachi Wine Partners Acquires Parker Station brand from Fess Parker Winery

Guarachi Wine Partners Acquires Parker Station brand from Fess Parker Winery

Los Angeles, Calif. – October 3, 2018 – Guarachi Wine Partners and Fess Parker Winery & Vineyard announced today Guarachi Wine Partners acquisition of Parker Station, a Central Coast Pinot Noir brand. Guarachi Wine Partners will be representing and supporting the brand by leveraging its experienced sales team, developing marketing campaigns and national distribution to grow brand awareness and overall volume. The wine will continue to be produced by Fess Parker Winery for a period of five years.

“Ten years ago, I saw an opportunity to expand past South American wines and into California produced wines. Our domestic portfolio now features Guarachi Family Wines – a high-end luxury label sourced from micro lots within Estate vineyards in Napa and Sonoma, and a gathering of high quality wine brands at reasonable prices including Black Ink, tenshǝn, Surf/Swim and BACON,” said Alex Guarachi, founder of Guarachi Wine Partners and owner of Guarachi Family Wines. “Parker Station is the perfect addition and fits a niche for our portfolio with its great price point Pinot Noir and drinkability that consumers are looking for. Part of the future plan for the brand is to extend the line to include Cabernet Sauvignon and Chardonnay. I’m excited to share this wine with everyone and looking forward to a long term partnership with Fess Parker.”

Tim Snider, President of Fess Parker Winery & Vineyard, added, “As we enter our thirtieth year as a family owned and operated winery here in Santa Barbara County, we feel a return to our core identity by focusing on our higher-end and single-vineyard wines is the best path forward for the family.” Snider continued, “Connecting with Alex Guarachi about his vision to grow the Parker Station label is a mutually beneficial opportunity, and we know the brand will continue to flourish as part of their portfolio, which represents the richness and diversity of the global wine world.”

For more information about the Fess Parker Winery & Vineyard, visit or follow them on Facebook and Instagram.

For more information about Guarachi Wine Partners, please visit or follow them on Facebook, Instagram and Twitter.

Since their first vineyard planting in 1989, the Fess Parker family has enjoyed a long, successful history in Santa Barbara County, helping to pioneer the region’s reputation as an international destination for wine, hospitality and discovery, as well as developing many of the county’s prestige vineyards. The Fess Parker Winery and Vineyard now owns and farms over 125 acres and works with over 700 acres in Santa Barbara County, not to mention the three acres in Napa Valley for its Addendum label.


Headquartered in Los Angeles and founded by Alex Guarachi in 1985, Guarachi Wine Partners is a privately held global importer, marketer and innovator of fine wines from Argentina, Chile, France, Italy, Spain and the United States. After decades serving as the Founder and CEO, Guarachi chose to bring the passion and spirit of his own cultural experience to the dinner table and create his own label in 2007. To learn more about Guarachi Wine Partners and its products, visit, or


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