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The Most Common Type Of Contractual Vms Agreement In Business Is The

An example of this type of system could be a large retailer like Wal-Mart, which sets standards for manufacturers of small products, such as a generic type of laundry detergent. For small entrepreneurs interested in setting up a VMS, Egelhoff recommended starting by establishing close ties with suppliers and distributors. “Which suppliers or distributors would you buy if you had the money? These are the ones you can work with and build a strong relationship,” he said. Vertical marketing can give many businesses a considerable advantage over their competitors.┬áThe contractual vertical marketing system introduces an agreement between the levels of marketing that participate in a given product. For example, companies that use franchising use this approach to take advantage of the overall marketing of the brand in a way that helps each site. This is one of the advantages of subsidiaries…


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